Advertising & Media Research
We help many advertisers and media companies solve the problem of online advertising, and help them more effectively in the multi-screen era.
Ruihong Tang, our founder, has also presented the results of a joint research project with VivaKi at the 2013 ESOMAR Congress. The paper is called “STANDARDISING TOUCHPOINT ANALYSIS A CROSS MEDIA NEUROSCIENCE STUDY FROM CHINA” and is available for download here.
Another publicly available case study we carried out is available here: “Eye tracking provides method to valuate online ad space: Youku vs Traditional TV”