Advertising & Media Research

We help many advertisers and media companies solve the problem of online advertising, and help them more effectively in the multi-screen era.

Ruihong Tang, our founder, has also presented the results of a joint research project with VivaKi at the 2013 ESOMAR Congress. The paper is called “STANDARDISING TOUCHPOINT ANALYSIS A CROSS MEDIA NEUROSCIENCE STUDY FROM CHINA” and is available for download here.

Another publicly available case study we carried out is available here“Eye tracking provides method to valuate online ad space: Youku vs Traditional TV”