Eye Tracking

Data Type: Visual attention

Stationary Capability: Tobii Pro TX300

Mobile Capability: SMI ETG2W


Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. Use eye tracking to record consumers eye movement and gaze to understand:

Where did consumers look?

How long has the consumer’s gaze stayed in one position?

What is the consumer’s browsing sequence?

What does the consumer care about most?